Out Of Home Marketing -- Meet Social Media
There once was a time when a successful marketing campaign could consist of simply Out-Of-Home marketing and be successful. Those types of success stories have gone from being the norm to a rarity in today’s world though. In the last decade social media marketing has gone from an odd thing some companies do to something successful companies do. If you aren’t on board with this strategy it may be time to reconsider.
It is important to capitalize on the success your OOH advertising is already seeing. With social media your OOH advertising can be just the beginning of the connection possibilities with those you reach. Attracting them to your social sites gives you even more opportunities to gain their business by letting them know more about your company.
Curiosity and desire to be engaged are wonderful things for advertisers so use them to gain more attention from perspective customers. A great utilization companies are beginning to discover is the use of OOH advertising to direct viewers to contest that they may be having on FaceBook, for example, the entry is merely a clicking “Like” on the business’ page and with that they will now see everything the company posts in their newsfeed. Just like that they’ve gotten a whole lot more exposure and that can lead to some serious business.
As you already know when it comes to OOH a short and clear message is key. This same strategy applies to social media as well. You won’t need to use lots of space to add the social element. Consumers know the branded icons of every major social media network by heart. All you have to do is place their branded logo along with your username or a hashtag and they will be able to find you without a problem at all. And just like that you’ve expanded your advertising horizons exponentially.